1. The phrase “at loggerheads” (Line 3, Para. 1) most probably means . A. in harmony B. in disagreement C. in dilemmas D. in changes
2. In the Silicon Valley, it is difficult for companies to . A. prove its creativity B. occupy a market C. adapt to changes D. steal other’s ideas
3. The author uses Oracle company and family business as examples in Para.3 to . A. show how successful these companies are B. express dissatisfaction with their bosses C. explain internal hostility is harmful to the operation of a company D. illustrate that only bad boss can run a company well
4. In can be inferred from the text that personal hostility . A. might stimulate people to make insensible decisions B. may put relevant people under the spotlight C. could make people involved from great business wits D. should be avoided desperately in business practices
5. According to the text, which of the following people benefits most from fighting with rivals personally? A. Larry Ellison. B. Charles Revson. C. Rupert Murdoch. D. Steve Jobs.
6. What is the author's attitude toward personal hostility'?. A. Pessimistic B. Compromising. C. Optimistic D. Impersonal.
答案:1. B 2.A 3.C 4.A 5.D 6.C
Passage Nine High-quality customer service is preached (宣扬) by many ,but actually keeping customers happy is easier said than done. Shoppers seldom complain to the manager or owner of a retail store, but instead will alert their friends, relatives, co-workers, strangers-and anyone who will listen. Store managers are often the last to hear complaints, and often find out only when their regular customers decide to frequent their competitors, according to a study jointly conducted by Verde Group and Wharton school. “Storytelling hurts retailers and entertains consumers,” said Paula Courtney, President of the Verde Group. “The store loses the customer, but the shopper must also find a replacement.” On average, every unhappy customer will complain to at least four other, and will no longer visit the specific store for every dissatisfied customer, a store will lose up to three more due to negative reviews. The resulting “snowball effect” can be disastrous to retailers. According to the research, shoppers who purchased clothing encountered the most problems. Ranked second and third were grocery and electronics customers.
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